MICARDIS MATTERS

Art Director | Havas Life (formerly Euro RSCG Life Chelsea), New York

Managed overall look of the MICARDIS MATTERS, American Heart Association's Marathon, sponsored by Boehringer Ingelheim.

Leading up to the marathon, the campaign can include a variety of elements, for pre-race events and activities. Including banners and table tents, around Boehringer Ingelheim corporate campus for the MICARDIS® MATTERS, AHA Marathon.

It all started with my Creative Director saying she wanted a stethoscope walking, so I made it happen with photoshop composite as the main character of the campaign. That led to a bright blue t-shirt with a simple graphic illustrated stethoscope, creating a memorable experience for the employees and other marathon participants.