JetBlue

Art Director | Comp Design 2008

Summary:
I was traveling on jetBlue and the individual TVs weren't working. I overheard conversation behind me, "Six hours? What am I supposed to do for six hours?"

JetBlue, There was a time when, the flight attendants would give out playing cards. With that idea I sketched out, and built on having some type of "Entertainment Package" for kids and the eternal youth. The objective came clear when I included a cross-promotion with Kidrobot and jetBlue.

Project Overview:
Imagination taking flight. With that single thought, two worlds have come together to bring you endless activities in the sky. For a limited time only, Kidrobot and jetBlue have joined forces to give you more than just TV to keep you entertained. In a small package, you'll receive an activity book, crayons, and one of four limited edition MUNNY's — all for the same price of a happy meal. They won’t be sold in any stores and are only available when you fly jetBlue. Kidrobot and jetBlue are taking the skies to newer heights.